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Social Media Management Mistakes Your Small Business Is Probably Making

Social media can be a great way of promoting your small business- it is relatively inexpensive and can help spread the word. However, there are some potential pitfalls. It is worth checking to see whether you are getting the most from your social media and avoiding some of the mistakes that can unwittingly damage your…

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Launching A Small Business? Top 5 Technology Essentials

When it comes to small businesses this can mean a range of things- everything from a self-employed tradesperson all the way to a company with premises and a small number of employees, covering cafes, offices, plumbers, artists and so many more. Therefore, there will of course be some industry specific essentials. However, in this instance we…

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Top 5 Issues On Your Website That Can Damage Your Business

People often say that your website is in effect your virtual shop window. Imagine you are walking down the street and you see a shabby shop with muddy windows and crudely drawn signs. By contrast, if you go next door the boutique you now see is well lit, easily accessed automatic doors and the signage…

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Do happy employees really make happier customers?

At a time when statistics are showing that the majority of UK workers (84.4%) are looking for a new role and 35.8% of employees dislike their current job, with a further 35.1% admitting that they think about quitting their job frequently – it begs the question, how productive can unhappy employees be? And how does…

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Most Common Small Business Technology Mistakes And How You Can Avoid Them

With small businesses, there are a lot of things to consider, especially when first starting out. One area people can make potentially very costly mistakes is in the technology they use and how they implement them. We are going to look over the most common examples and how you can avoid issues with your technology.…

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How To Ensure Your Regular Customers Stay Your Regular Customers

It is understandable that businesses look for new customers and to be constantly on the lookout for sales. This should not be at the expense of loyal customers, the people who will often help you through difficult times. This is why it is vital to know how to ensure your regular customers stay your regular…

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How To Beat The January Sales Slump For Your Small Business

January is traditionally a tough time for businesses. This is especially true for smaller companies for the simple reason that they do not have the ability to discount on the level of larger high street companies and websites. However, this is not impossible- here are a few ways how your small business can boost your…

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Email Autoresponders: Are You Doing It Wrong?

An email autoresponder is a tool allowing people to automatically respond to an email from a customer. In the right hands this can help save a lot of time. However if done incorrectly it can seem awkward and impersonal which is why it is important to know how to use an autoresponder in the right…

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The Very First Steps Of A Small Business Marketing Strategy

When running a small business, it can be very daunting when first looking to promoting it. There are a lot of details to consider but with a few simple steps it is possible to formulate a strategy that works for you.   Who is your target audience? This is the first thing to consider but…

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Identifying Customers That Will Make Your Business Grow

Most people looking at this will think “Surely you want any customers you can get?” While this is true in some respects it isn’t always the case. For example, let’s say you run a restaurant. You get 100 customers in a day and 80 of them have a 2-course meal and a drink but leave…

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